SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987.[2] SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day).[2] The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and their range of AXS drivetrains.[3][4][5]
The company grew organically and through acquisitions to become a cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, Zipp, TIME Sport pedals, Hammerhead cycling computers, and Velocio cycling apparel. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components in markets globally.